A PR Case Study on Managing Operational Efficiency

South Korean President Moon Jae-in and Indian Prime Minister Narendra Modi at New Delhi on 10-Jul-2018.

This PR Case Study refers to our PR project management of State Visit of The Republic of Korea to India, held in New Delhi between 08 - 11 July 2018. State Visit was focussed on India's influence in prevailing lasting peace in the Korean Peninsula and ways to boost bilateral trade. Both the countries agreed to form 'Korea-India Future Vision Strategy Group' to enhance economic trade and future co-operation. Several MOUs / agreements were signed in the areas of trade liberalisation and trade remedies, cultural exchange programmes, scientific & technological research, cooperation in railways and development of MSMEs and state-of-the-art industries.

Brannia was responsible to architect the PR outreach strategy with Indian media on behalf of The Embassy of The Republic of Korea. We formulated the media communication plan for all aspects of media coordination and information dissemination which could help us achieve the desired results.

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